Helpful Information:
The basics to Search Engine Placement:
There are 6 main things that search engines look for to search/crawl & begin ranking your site.
1: Title of your page.
2: Meta description tags in your header code.
3: Meta keyword tags in your header code.
4: Content on each page of your website.
5: Image “ALT” attributes, and link “Title” attributes in the body of your code.
6: Cross-site linking domain names or page(s).
More info:
1. Use words in the title of your web pages code that represents exactly word for word how you would like your page to be displayed when listed in search results. For example, your companies name, product, or service.
Title Example: Using HTML markup
| <title>Kris Parker</title> |
2. Make your description tags at least a short sentence with a composition of your title words, but form a complete sentence so that when your description tag is read by a user on a search engine, they can learn about your business, and or product in a catchy sentence. Try to not use to many commas when making a few sentences. This can hurt your placement, due to search engines thinking that your trying to use spam techniques.
Description Example: Using HTML markup
| <meta name=”Description” content=”Welcome to KrisParker.Com> |
3. Use keywords to target every popular or specific word in your content. Enter every spelling of your product or service, all business names, and or popular terms you might be searched for as. You only need to have the same spelling of a keyword “1″ time to make your keywords effective.
Keyword Example: Using HTML markup
| <meta name=”Keywords” content=”Kris Parker, Showcase, Portfolio, Resume, Pictures by Kris Parker, Programmer, Graphic Designer”> |
4. Your content on each page should be a collection of upward to 200 words +/-. Use powerful and descriptive content that is organized well, but should be spelled exactly as your title, and keywords. Of course you can use many other words as well, which we suggest as your content is supposed to be read by your viewers also not just search engine bots/crawlers. You can use hidden layers if you like to add a word more than 2 times if you don’t want to clutter your site with the repetitive wording. Some search engines look for this type of method and discourage it, so user beware. Your number 1 searched word should be used 4 times or more from my experience for maximum placement effectiveness.
5. Make sure that you have enough images on each page that have image “ALT” attribute. The best way to use an “alt” attribute is to have the names the same as your top 3 keywords, or words you would like to be found as. You don’t need to use “alt” attributes for the same word twice. By having “alt” attributes used in your site, search engines have several ways to locate the term relevance you may want to be found as. You can also use title attributes if you like, these are generally used to inform a browser where the user will go if linked. So if your image links to another picture or page, use an alt tag in the linking reference.
Like for example this is the HTML code:
| <a href=”about_kris_parker.html” title=”About Kris Parker”><img src=”images/logo.gif” width=”450″ height=”40″ border=”0″ alt=”Kris Parker Logo”></a> |
6. Cross-site linking can require a lot of work. But spreading your website name around the internet can greatly increase your exposure and ranking on search engines. Usually the top ranking websites help increase your rank if you are cross-linked. The definition of cross-site linking is this; put a link on your website to another popular website, then request or post a link back to your website. This can be done on online forums, blogs, business membership sites, or friendly associations you’ve made over time. The more cross-linking you have, the more relevance and exposure your website will be given via ranking on search engines.
FINAL REVIEW: If you follow these 6 steps, in time you will be spidered by most search engines online for FREE over a period of several weeks upon launch of your site. (Google, MSN, about.com, Yahoo.com, etc.) Most search engines will always look for these 5 key steps. Try using these techniques and see what happens. If you need statistical facts for your website, look into Google Analytics as it’s free to use and very simple to implement into your existing website.
I hope you find this article helpful, contact me for more info or help regarding this article. I cannot make any guarantees that by doing the following that you will be automatically be picked up by major search engines. The information above, and steps listed will help your results once crawled by most search engines!
Most websites you see that are highly ranked have paid to be listed, or have done extensive marketing to ensure there diverse online listings. This process can be very time consuming for amature developers. My advise is monitor your placement weekly by manually typing in your selected keyword terms and see how you place. Good luck, and happy SEO hunting!
Other Meta tags used frequently:
| <meta name=”robots” content=”ALL”> |
| <meta name=”revisit-after” content=”7days”> |
| <meta name=”author” content=”Kris Parker”> |
| <meta name=”rating” content=”GENERAL”> |
| <meta name=”copyright” content=”2010 Kris Parker.”> |
| <meta name=”distribution” content=”Global”> |
| <meta http-equiv=”Content-Language” content=”English”> |
Comments are closed.